News Release
Office of the Official Opposition

   

 

Opposition questions spending of over $1 million on a new brand while bread and butter issues are ignored

October 3, 2006

Judy Foote, Opposition Critic for Business and MHA for the District of Grand Bank, is questioning the necessity of today’s press conference announcing a stylized picture plant as a new brand for Newfoundland and Labrador, while so many serious issues require investment in this province.

"While there are those who may think branding the province is a priority at this time, I question the priorities of a government that chooses to spend in excess of $1 million on a new brand when many of our people have no idea where their next paycheque will come from, or if there will even be a next paycheque," said Ms. Foote.

"Thousands of people continue to leave our province, yet this government reduces the amount of funding it puts into community enhancement programs that would make it possible for people to be employed in their communities and would obviously benefit entire regions. Such programs help ensure the survival of rural areas of our province, while a diligent government should be working to attract investment to these areas.

"If this government thinks that a stylized pitcher plant as a brand, which will need to be explained, will make a difference in attracting investment or showing the world that this is a cool province, it is no wonder that after three years in office this government has nothing to show for its efforts. I think the premier has failed miserably to make a difference in this province, despite his own highly touted business experience. Turning now to branding as one means to accomplish what he has been unable to do to date speaks volumes of his failure to achieve anything substantial since he took office.

"The idea of focusing so much energy and money on a branding initiative at this point in time when there are bread and butter issues facing our people reminds me of the line "Nero fiddled while Rome burned". The Premier must take off his blinders and take a personal interest in the plight of those who live in rural Newfoundland and Labrador. Many of these individuals have been asking him to get personally involved to help resolve the difficult circumstances in which so many find themselves through no fault of their own. I ask the premier to apply the same energy and resources to helping those individuals that he applied to ensuring a new brand for our province."

 

Media Contact:
Darrell Mercer
Director of Communications
Office of the Official Opposition
709-729-6151 or 709-687-0477